The Marketing Plan

The Marketing Plan Don’t panic. This is not a test. It’s a tool to properly plan for your new endeavor as an entrepreneur. Do you think the most successful business owners made their fortunes purely by luck? When Richard and Maurice McDonald opened their hamburger stand, did customers just instinctively flock to buy from them? No. It all starts with a plan. When proposing an entrepreneurial idea, every bank, venture capitalist or investor will require a business plan. Typically, the plan consists of: An Idea (that generates sales), a Marketing Plan, and Financial Analysis of Operations Costs and Revenue Growth. Luckily, with the Everwell platform, you don’t need to reinvent an idea. You also don’t need to perform financial analysis. You just need a Marketing Plan. What does the Marketing Plan consist of? You must decide: ·       What type of client I am going to choose to pursue who might “buy” this idea? ·       Why will they buy from me ?